+971-505574635
+971-48329635
info@afs-advisors.com
Welcome To
Advanced Food Safety Advisory Services FZE LLC
Advanced Food Safety Advisory Services FZE LLC stands as a premier specialist advisory firm empowering food and beverage enterprises across the UAE and GCC to forge safer, stronger, and fully compliant operations that endure from production lines to consumer shelves.
Drawing on over two decades of hands-on leadership in Quality Assurance, Food Safety, Occupational Health & Safety, Regulatory Affairs, and Sustainability, the firm delivers comprehensive support spanning the entire value chain. From greenfield and brownfield facility design, hygienic process layouts, and packaging optimization to robust HACCP implementation, ISO/GFSI certification preparation, regulatory submissions with authorities like MOIAT and SFDA, and Market Product Integrity Programs, every solution prioritizes practical execution over theoretical documentation.
Founded by Principal Consulting Officer, Pankaj Chettri, whose career includes pivotal roles at Almarai, Aujan Coca-Cola Beverage Company, and Mai Dubai, the firm has driven tangible outcomes: AED 15M+ in cost savings, 50+ product launches, 50% complaint reductions, and seamless audit successes across multi-site operations. This expertise extends to high-risk categories like dairy, beverages (carbonated, aseptic, hot-fill), bakery, poultry, and bottled water, where microbial controls, utilities validation, supplier assurance, and traceability systems are optimized for real-world resilience.
In a region marked by stringent GCC standards and evolving global demands, Advanced Food Safety Advisory Services transforms complex regulations into efficient, data-integrated frameworks that leverage IoT, analytics, and AI for predictive risk management. Beyond compliance, it fosters measurable food safety culture through training, maturity assessments, and leadership coaching, turning QHSE into a competitive edge that safeguards brands, minimizes recalls, cuts waste, and unlocks sustainable profitability.
Located at Business Centre, Sharjah Publishing City Free Zone, the firm invites partnerships to elevate your operations. Contact info@afs-advisors.com or +971-50 557 4635 for a tailored consultation.
Read More
Meet Our Founder & Principal Consulting Officer
As Founder & Principal Consulting Officer at Advanced Food Safety Advisory Services FZE LLC (AFSAS), Pankaj Chettri brings over two decades of GCC and international leadership across Quality, Food Safety, Regulatory Affairs, HSE and Sustainability. He has worked across high-compliance categories including dairy, bakery, beverages and bottled water, supporting leadership teams through growth, risk, audits and transformation with a calm, practical style that keeps performance grounded in reality.
Across multi-site environments, he has delivered measurable business outcomes: AED 15M+ in savings, 50+ product launches and commercialization projects, and performance step-changes such as 20% efficiency improvement and 30% faster crisis response. What stands out is not only the results, but the way he achieves them: by simplifying complexity, building ownership in teams, and making systems work at line level, not just in presentations.
His technical depth includes commissioning and optimizing complex manufacturing assets, including PET aseptic/hot-fill, can and glass lines, and strengthening end-to-end capability from raw material controls to finished goods release. He is equally comfortable discussing microbial risk, packaging integrity, utilities, process validation and supplier performance, and he consistently turns compliance requirements into sharper execution and stronger market readiness.
Where Pankaj is different is that his view does not stop at the factory gate. He is an early pioneer in the region for Market Product Integrity Program (MPIP) and retail compliance processes, built on the simple truth that many brand and P&L issues begin in trade conditions. He helps leadership teams see what most professionals miss, because he measures what happens in the market and connects it back to design, controls and decision-making.
He is also known for building quality and food safety culture in a way that is measurable and sustainable, not slogan-driven. Outcomes have included 50% complaint reduction and 25% faster regulatory approvals, achieved by aligning early with authorities and strengthening evidence-based execution. The result is a leader who gives CEOs and leadership teams a clear line of sight from factory gate to shelf reality, protecting reputation, licence-to-operate and long-term profitability.
Read MoreTrusted by Leading Brands
